Pitch Deck
Problems & Solutions
Your Pet’s Data is Unorganized and Dispossessed
Pet parents struggle to organize all their information about their pet and can’t easily share with those that need it.
Develop a centralized, and wholly owned profile for your pet. Allowing pet parents to own and manage all pet profiles, food and health records, and service histories in one place.
Lack of Pet Industry Connectivity & Insight
Businesses find it challenging to reach their audience effectively and with the right targeting data.
Offer a marketplace and directory platform for small pet businesses to showcase offerings directly to engaged and specific pet owners.
Hard to Find Trusted Information About Your Pet
Pet parents lack trusted resources to lean on to learn specific information about their pet.
Create a resource library that is populated by certified experts with transparent sources, biases, ownership, and reputation.
It’s Difficult Navigating Choices For Products and Services
Owners of pets need to sort through lots of varieties of services and products and aren’t sure which one to trust.
Vet and offer information on pet products and services for owners of pets to easily review and make the decision right for them.
Pet Parent
Resource Platform
A modern platform for managing pet care & data, connecting with services & products, and finding resources & information.
Pet Parent Resource (PPR) provides an all-in-one solution for pet care management. The platform integrates essential tools for organizing pet health, service providers, and product needs. It fosters connections among pet owners, trusted businesses, and experts, creating a vibrant ecosystem where users can access resources, share knowledge, and simplify pet care.
The Users
Pet Parents
Why They Love It: They gain a streamlined, easy-to-use platform to manage their pets’ care, find answers to pet-related questions, and find trusted products.
- Pet owners love sharing resources with other owners
- Pet owners will force compliance on their vets and service providers.
Pet Businesses
Why They Love It: The platform provides an affordable, targeted space for small pet businesses and service providers to connect with a qualified audience. For small pet businesses, it’s an opportunity to build their brand, showcase their offerings, and engage with customers who value their products and services. For veterinarians and other service providers, the platform fosters trust and simplifies connections with pet parents seeking reliable care and expert advice.
- The more successful they are on the platform the more fees they’ll bring.
Benefits
Pet Parents
Simplified Pet Care
Pet parents can easily manage all their pet’s needs—appointments, health records, and product purchases—in one place, reducing the complexity of day-to-day pet care.
Access to Trusted Resources
Users can find reliable service providers, products, and expert advice easily, increasing their confidence in their pet care decisions.
Convenience Through Integration
The platform’s integration into a single app eliminates the need to switch between different tools, offering a more streamlined and accessible experience for managing everything related to pet care.
Community Connection
Engage with a community of fellow pet parents to share experiences, advice, and reviews.
Small Pet Businesses
Increased Visibility
Small pet businesses can list their services on PPR’s marketplace and directory, improving local SEO and visibility among potential customers. This gives them access to a large, engaged audience of pet parents actively seeking services.
Access to Business Tools
PPR offers tools that streamline business operations for small pet businesses, such as service bookings, customer management features, and marketing tools to engage directly with pet owners. These capabilities help businesses improve efficiency and customer engagement.
Trusted Engagement
Build credibility through the platform’s reputation, directly engage with pet parents, and promote offerings in a cost-effective manner using marketplace and directory features.
Scalability
Unlock additional features or reach new customer segments as businesses grow and succeed on the platform, fostering sustainable development.
Pet Care Resources & Broad Advice
In-depth, expert-driven content for specific pet types, offering more specialized advice, often with paid content or subscriptions for niche, expert-level information.
They lack a clean and easy to digest platform with trusted and vetted experts.
Pricing: Free to $5/month
Differentiators
Integrated Ecosystem for Pet Care
Unlike competitors that focus on a single aspect of pet care, PPR offers a comprehensive platform that integrates health records, service provider connections, product marketplaces, and educational resources in one location.
Community-Centered Approach
PPR fosters a sense of community by connecting pet parents, businesses, and experts. It enables resource sharing, peer advice, and community engagement that other platforms lack.
Business & Service Provider Visibility
PPR’s marketplace features verified product and service listings, detailed descriptions, and user reviews, paired with a transparent, tiered pricing model that supports small businesses while offering premium options for larger organizations.
Vetted & Organized Information
PPR exclusively features content created or reviewed by certified experts. All resources are transparently sourced and vetted, ensuring pet parents can rely on the accuracy and trustworthiness of the information provided.
Product Development Timeline
2025
Launch Preparation
- Launch the PPR homepage with a "Subscribe Now" button to connect with early access users.
- Set up basic landing page (v0) to generate initial interest.
- Develop investor presentation to raise funds for MVP
6 Months
MVP
- Begin preparations for PPR v1 by enhancing the website, adding key visuals, and refining the platform's structure based on early input.
- Develop the Regional Directory, providing a basic framework for service listings.
- Implement Pet Profile v1 functionality to allow users to store and manage essential pet details.
- Refine the homepage design, data capture v1 tooling, and other intellectual property based on early feedback.
- Introduce social profiles and business documentation features for brand consistency.
- Conduct user acceptance testing (UAT) with early adopters to refine functionality.
6 Months
MMP
- Marketplace (v1) integration, allowing businesses to list and sell products directly through the platform.
- Launch the PPR app (includes Pet Profile) for more personalized user interaction and management.
- Introduce advanced business tools, including analytics, targeted marketing, and premium business listings.
- Add community-driven features, such as forums, Q&A sections, and event hosting to increase user engagement - no moderation included.
- Expand Educational Resources with expert articles, videos, and event calendars for training workshops and adoption drives.
- Expand Pet Profiles with breed-specific care recommendations, training logs, and photo galleries.
- Add Pet Health Tracking and Management to the PPR app: Include medical records storage and reminders for vaccinations and vet visits (includes 1 vet software as pilot).
- Conduct user acceptance testing (UAT) with early majority users to refine functionality.
12 Months
Expansion of Features
- Provide Lost Pet Recovery Tools, including a community-based digital alert system for lost pets.
- Develop Neighborhood-Based Groups for localized connections like meetups and news.
- Optimize the Marketplace with product recommendations and customizable subscription bundles.
- Launch Gamified Engagement: Introduce rewards systems for active users (e.g., badges, points).
- Prepare for Global Market Readiness: Localize content with language and currency support and integrate international pet adoption listings.
- Build API Integrations to enable third-party tools and services to connect seamlessly with the platform.
- Enhance Support Systems with 24/7 live chat (AI-assisted and human).
- Conduct user acceptance testing (UAT) with late majority users to refine functionality.
12 Months
Enhanced User Experience
- Integrate Virtual Veterinary Consultations with telemedicine features and an AI-driven symptom checker.
- Introduce Advanced Health Monitoring: Track pet vitals (e.g., heart rate, activity) via smart devices and provide wellness insights.
- Incorporate GPS Tracking Integration for lost pets and real-time monitoring through GPS-enabled collars.
- Add Geofencing Alerts to notify users when pets leave designated safe zones.
- Conduct user acceptance testing (UAT) with laggard users to refine functionality.
Leadership
Tazz Latifi has spent her career combining a love for animals with practical solutions for pet parents. With a background in launching and growing pet-centric businesses, she leads with heart and purpose, ensuring Pet Parent Resource delivers meaningful connections and resources to those who care for their pets.
Charles Brubaker is a detail-driven leader who thrives on creating order and efficiency. With years of experience optimizing platforms and processes, Charles ensures that Pet Parent Resource runs smoothly so pet parents and businesses can focus on what matters most—their pets.
Logan Venture is a creative force who believes design should always serve a purpose. With a deep background in storytelling and branding, Logan shapes the way Pet Parent Resource feels and functions, ensuring it’s both inspiring and accessible for pet parents everywhere.
Marc Caron is a tech expert who believes in creating tools that solve real problems. With a track record of building secure, scalable platforms, Marc drives the innovation behind Pet Parent Resource, helping bring smarter, easier pet care solutions to life.
The Ask
$500k
Seed Target
60%
Product and Software Engineering & Infrastructure
25%
Sales & Marketing
15%
Operations, Fulfillment
& Administrative